Privacy Policy

1. Introduction

New City Financial ("we," "us," "our," or "Company") values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, and interact with us.

Please read this Privacy Policy carefully. By accessing or using New City Financial's services, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on our website includes:

Personal Data

Personally identifiable information, such as your name, shipping address, email address, phone number, date of birth, passport information, and financial information, which you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to our website.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your referring URLs, and your pages visited.

Financial Data

Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site.

3. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Generate a personal profile about you so that future visits to the Site will be personalized as possible
• Process your loan application and provide you with our services
• Email you regarding your application status or loan information
• Fulfill and send out requests and transactions
• Monitor and analyze usage and trends to improve your experience with the Site
• Perform other business activities as needed

4. Disclosure of Your Information

We may share or disclose your information in the following situations:

By Law or to Protect Rights

If we believe the release of information about you is necessary to comply with the law, enforce our Site policies, or protect ours or others' rights, property, and safety.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. Mobile phone numbers and SMS opt-in consent are excluded from this sharing and are handled solely as described in the 'SMS/Text Messaging Privacy' section below.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable.

6. SMS/Text Messaging Privacy

This section applies specifically to information collected for SMS/text messaging.

• No sharing or selling of mobile data. Mobile phone numbers and SMS consent obtained through our website are not shared, sold, or transferred to any third parties or affiliates for their own marketing or promotional purposes, including any lead-generation or affiliate arrangements. Mobile opt-in information is used solely by New City Financial to contact you about your loan inquiry.
• Opt-in. You provide your mobile number and affirmatively consent to receive text messages by checking a consent box on our inquiry form. SMS consent is not a condition of any purchase or of receiving our services.
• Message types. Messages relate to your financing inquiry, including confirmation of your submission, scheduling and follow-up from a loan specialist, requested information, and inquiry status updates.
• Frequency and rates. Message frequency varies. Message and data rates may apply.
• Opt-out. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at (855) 848-2862 or [email protected].

7. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: